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I went to a traditional barber a few years back, first time ever. They asked me "Do you want any product?" And I said sure, never had product in it before, screw it why not? Loved it. The pina-colada scent, the amazing hold even with just a little bit of the stuff, sweat, rain, wind, it has held up in every condition and lasts the entire day and then some. Love it!Mike P.