SHINER GOLD HEAVY HOLD CLASSIC POMADE

Heavy Hold Classic is Shiner Gold’s original, the one that kicked off “making ugly dudes less ugly” back in 2012, and it’s still built the exact same way: enough hold to survive a full shift on your feet, without turning your hair into a helmet.

Hold Level

Heavy. This is an all-day pomade for guys who move around, work with their hands, or just don’t want to think about their hair again until they wash it out.

Hair Type Fit

Best on thick, wavy, or coarse hair that fights back against lighter products.

Shine Level

Classic pomade shine, not a matte clay, not a high-gloss gel. Somewhere in between, the kind of shine that reads “put together,” not “product.”

Washable

Yes. Water-based, so it rinses clean with regular shampoo, no residue left on your pillow or your collar.

How to Apply

1. Start with dry hair. Wet hair kills the hold before you begin.
2. Take one dab and rub it between your palms until it goes soft and even.
3. Work it through your hair section by section, not just on top.
4. Style it however you want, comb it, finger it, or leave it messy on purpose.

Coconut scent. If what you’re rocking now taps out by lunch, this is the upgrade. Available in 1-can or 3-can packs.

Ingredients: Water/Aqua, Ceteareth 25, PEG-7 Glyceryl Cocoate, Propylene Glycol, Peg-40 Hydrogenated Castor Oil, Peg-8 Beeswax, (In­gredients following less than 1 %) PVP, Polysorbate 20 DMDM Hydantoin, Methylparaben, Fragrance, Orange 4, Blue 1.